Lowe’s Builds Base Brands
Challenge: Lowe’s Companies, a home improvement retailer wished to enhance its corporate equity and imagery among home improvement shoppers. They wanted to differentiate their brand and product offerings versus a key competitor and make Lowe’s a destination for home improvement items.
Stategy: Bridge Marketing working with the Lowe’s Branding Department established strong base of proprietary brands at varying price points to differentiate versus the competition and provide a reason to shop at Lowe’s.
Results: Bridge Marketing’s efforts resulted in the development of new home décor brand in previously unbranded and fragmented categories such as window treatments, wallpaper, bathroom accessories and bath hardware. Branding efforts also increased credibility within the ceiling fan category by enhanced packaging and logo.