Big Brothers Big Sisters had a goal that approved children wait no longer than six months for a “match”. Finding qualified matches became more challenging as BBBS expanded programs and faced increasing competition from many other volunteer based organizations.
Lowe’s Companies, a home improvement retailer wished to enhance its corporate equity and imagery among home improvement shoppers. They wanted to differentiate their brand and product offerings versus a key competitor and make Lowe’s a destination for home improvement items.
Goalrilla, the number one brand of in-ground basketball systems, faced stagnant growth with their key retailer. They needed to convince their customer that Goalrilla products were preferred and cheaper competitive products didn’t help their customer’s business.
Just My Size, the number one brand of plus size apparel, had seen flat sales and were underpenetrated at some accounts. The brand wanted to grow their over the counter sales at targeted key accounts and also build an ability to communicate directly with their customers.
Piedmont Advantage Credit Union, a Winston-Salem based financial services provider needed to increase penetration of services with their current membership and gain new members.